As an insurance agent, your business depends on generating leads to turn into potential clients. In the old days, conventional advertising seemed like the only way to get your name out. Today, though, with the rise of more unconventional methods, insurance social media has become a vital part of a marketing mix.
If you are not sure how to get started, or feel a little overwhelmed by the idea, here are a few tips to jump into the social media scene.
First, make sure you don’t just do it because you’re supposed to. Creating a Facebook page without any follow-up will not do you any good, and may even frustrate your potential clients. Have a plan to keep it updated regularly when you set it up.
Second, keep your content relevant. People will “like” your Facebook page, follow you on Twitter, and keep up with your blog if they feel like it is of value to them. Don’t use it purely as a sales tool to send out sales pitches to people (the people following will quickly get tired of being constantly “sold” and will unlike or stop following you). Instead, use it as a way to disseminate valuable information to your clients. Create or re-publish content that is related to insurance, and that people want to read. This will generate traffic for your site, and get your name out to more potential clients.
The best idea with insurance social media is to have a plan in place when you start, and make sure that you are using it to create value for your current and potential clients. With this in mind, any strategy you choose should be successful. Click here for more information.